Van Dyke
Van Dyke
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Surfing The Long Tail Of Electronic Pop Music
Growing up as a teenager, my only exposure to music was a preferred TV programme and the local independent vinyl record shop.
Watching a Sunday evening programme show running down the most well liked tunes of the week was exhilarating. The build up to the number one best selling tune. When you knew the song that was number one you would then run out at the weekend and purchase that record.
Local vinyl shops in the latter 1980s were truly unique experience. If you have already seen the John Cusack film High Fidelity then you Know What I am talking about. Rows and rows of music all jammed together. Each record sleeve contained inside a plastic cover for protection and sturdiness.
These vinyl retailers were sometimes owned by local entrepreneurs with a hunger for music and weren't precisely professional retail experiences but they had ambience and personality.
These were the environments where you purchased the tune you heard on the T. V. or on the airwaves or you heard some magical song the retail staff played in store.
It all evolved. MTV and satellite TV broadened our cognizance of different genres of music. Clubbing took off in NY and London where DJs mixed different genres of music. And then the Net changed it all.
Once folks shifted their attention online they could find one genus they enjoyed or a musician they liked and explore their whole music back catalogue.
For example you would get a Paul Oakenfold compilation. You would then find there had been a single on the compilation remixed by Paul Truck Dyke. So you could go off and explore him and all his singles. Then you would encounter one of his songs featured the vocals of the female singer from St. Etienne. Then you would see that the St Etienne song was featured on a Paul Oakenfold Goa Mix and you'd be back exploring his music again.
And this is what we call surfing the long tail of electronic disco music. Preferred dance music internet sites like Beatport let you explore and search by clicking the genres, artist, remixer and record label to head down this long tail. Infrequently it is like a maze in a garden where you never find Your Way out.
And do not just assume that music is the only industry like this. Most industries have experienced this effect. From the motorist surfing down the long tail of insurance plans to the entrepreneur looking to buy bankrupt stock for sale or find factories to make his merchandise for him.
John Spiers writes for brands365. Brands365 offer bankrupt stock for sale through its online membership club.
Leroy Vandyke-The Auctioneer Song
